Abercrombie & Fitch have been faced with a backlash after posting a controversial tweet, saying “’The Pride Community is for everybody, not just LGBTQ people’- Kayla, merchandiser.”
Abercrombie & Fitch are in the hot seat for tweeting a controversial statement, saying: “’The Pride Community is for everybody, not just LGBTQ people’- Kayla, merchandiser.”
In light of Pride Month, Abercrombie & Fitch aimed to promote their work with “The Trevor Project,” a hotline for suicide prevention among young people in the LGBTQ community. However, many thought the statement was inappropriate.
Responses to the Tweet
Camille Beredjick, an openly queer blogger, responded by saying: “Love you @TrevorProject, but this is not a productive statement, Pride is for LGBTQ people because of the ways it’s forcibly taken from us.”
Danielle Muscato also tweeted, saying: “Pride is about being proud of being LGBTQ. That’s why its called #Pride. If you respect us, don’t co-opt that – especially for profit!”
Zeus Tipado, another critic, compared their statement to people who respond to “Black Lives Matter” with “All Lives Matter.” “LGBTQ just got the All Lives Matter tratement,” he said.
Abercrombie & Fitch’s Response
In response, Abercrombie & Fitch deleted the tweet and issued two other tweets in order to clarify their intentions and their views on the matter.
One said: “Pride is an important time for the LGBTQ+ community. At A&F we work to ensure that everyone feels included, respected and empowered. #pride.” The second one explained that the retailer in the previous photo was “proud to show commitment to the LGBTQ+ community.”
Some did show their gratitude for the company’s deletion of the tweet and clarifying statements. However, other critics said they think the company should issue an official apology. Triyonce tweeted an image of a woman looking through a magnifying glass, with a caption saying: “me looking for the word “sorry” in your tweets.” Abercrombie has not yet commented on the response.