Every time style icon the Duchess of Cambridge wears an outfit, she sends fans clamouring to find out where she bought it, and sales soaring.
Now, the 35 year old has helped two of her favourite high street retailers after being seen in Reiss and Hobbs over the last few weeks. Both fashion labels, which come in at the top end of the high street price bracket, have reported sales increases over the festive season.
The sales boosts came as Kate was spotted wearing a long burgundy Hobbs coat to attend church on Christmas Day. She was also seen wearing a white shirt from Reiss in the run up to Christmas. She stayed loyal to her favourite brands while she was pregnant with Princess Charlotte. Rather than wear specific maternity clothes, she continued to wear dresses from Hobbs, simply making sure that they were roomy enough to accommodate her growing bump.
Reiss has reported a sales increase of 19.7 per cent over the festive season, while Hobbs said that sales had gone up by 14.3 per cent. They are the latest in a string of high street stores and supermarkets to report positive sales figures in the run up to Christmas. High street favourites M&S and Debenhams reported increases of 2.3 per cent and 3.5 per cent respectively.
Hobbs was launched nearly four decades ago by the husband and wife team Yoram and Marilyn Anselm, who then retired to France after a management buyout. It is now owned by the group 3i. However, it has not been plain selling for the brand, which is not finally on an upward curve.
Reiss was founded by David Reiss, who developed the brand from his father’s gentleman’s outfitters. It sold a majority stake to Warburg Pincus last year and is now a firm favourite of both the Duchess of Cambridge and her sister Pippa Middleton.